TO THE MOON 🚀

An innovative hybrid 1:1 + group program for female founders who are ready to stop winging it and start stacking aligned, sustainable profit.

Because making money is one thing... knowing what to

do with it is everything.

Introducing...

You’re making money.

You’re proud of what you’ve built.

But when you peek at your bank account? You’re confused, frustrated, and a little over it.

You’re thinking:
? “I'm working my ass off, but where is all my money going?”
? “I want to take my business to the next level, but I'm not sure how to make that happen financially”

? “I'm tired of guessing about my future profits and want a clear plan I can count on.”

Then I've got news for you:

You don’t have a revenue problem – you have a profit planning problem.


And once you fix that?

Everything changes!

THE BRUTAL TRUTH

  • Your business always feels wobbly because you're running it on revenue & vibes… but you desire profitability and longevity. So let's get your actions aligned.🙏🏼

  • You started your business to have freedom and you’re miiiightily pissed off that this 'so-called' freedom involves working longer hours than you ever had before. 🤔

  • Here's what I know for sure: When female entrepreneurs get strategic about their profit planning, their businesses transform. I've seen it happen time and again...

"Lucy is an absolute breath of fresh air in the finances and profit realm!! My biz coaching community loved hearing her simple explanations and all left with amazing realisations on their profits, expenses, and growth! Lucy is a legend."

"I’m so glad I leapt into this. From not understanding how to plan for profit to feeling like I can realistically turn my business around, and even getting excited about numbers - what a blessing. If you want to get excited about numbers and know how to understand what levers to focus on to accelerate your profits, do not hesitate to join this course."

"Amazing! I could listen to you all day. Very insightful.

I love how you break it all down and make it easy to understand.

Excited to delve deeper and make my numbers work for me and work out my plan. For FY25!!!"

What makes this program different?

This isn't just another boring numbers program.

To The Moon has Human Design woven through it, so you can be sure that you're building a profit plan that suits your unique energy and that you're making the right decisions for YOU.

What you'll walk away with:

  • A solid AF game plan for your success before the year even starts.

  • Clarity over the profit that your business can generate before it happens.

  • Your very own profit planning template to guide your most profitable year yet.

  • A like-minded network of female founders.

  • Priceless understanding of exactly how you generate profit in your most aligned way.

  • The confidence to make financial decisions that support both your business AND your lifestyle.

Program Structure

In 'To the Moon' 🚀 you'll find...

Week 1: Profit Foundation & Mindset

  • Uncover your current money blocks and profit blind-spots.

  • Establish your baseline numbers and set ambitious but achievable profit goals.

  • Connect your Human Design to your financial decision-making.

FAQ image

Week 2: Revenue Mapping

  • Create your personalised revenue streams strategy.

  • Map out your offers and price points for maximum profit.

  • Design a launch calendar that works with your energy, not against it.

FAQ image

Week 3: 1:1 Call #1

We'll dive deep into your specific business model and craft the first draft of your profit plan together.

FAQ image

Week 4: Expense Intelligence

  • Master the art of strategic spending that fuels growth.

  • Learn which expenses are investments and which are drains.

  • Create a spending plan that supports your profit goals.

FAQ image

Week 5: 1:1 Call #2

We'll refine your profit plan, troubleshoot any sticking points, and create your implementation roadmap.

FAQ image

Week 6: Cash Flow Mastery

  • Develop your custom cash flow forecast.

  • Build in profit buffers to weather any storm.

  • Establish your CEO salary schedule that you can actually stick to.

FAQ image

HOW IT WORKS:

  • 4x group calls - Live Zoom sessions every Tuesday at 1:30pm AEST (May 27, June 10, June 24, and July 1).

  • 2x 1:1 calls with me (Lucy) - 60-minute private sessions scheduled w/c June 3rd & 17th.

  • 1x juicy WhatsApp group to integrate all the teachings & ask me anything (with guaranteed 24-hour response time).

  • All sessions are recorded so you can review them anytime.

This isn’t just learning – it’s implementation

with personalised support.

That’s why it works.

Who this is for

Service-based business owners who've been in business for at least 1 year.

Entrepreneurs at any stage - from $0 to $1m in annual revenue.

Women who are ready to get serious about their numbers without losing the joy in their business.

Action-takers who will implement what they learn (no tyre-kickers, please!).

Yes, It's Freakin' Possible!

The Investment

$1,222

  • 🚀 2 x 1:1 Sessions with ME!

  • 🚀 4 x Live Q&A Zoom sessions, starting May 27th, 2025 (1:30pm AEST)

  • 🚀 Lifetime access to replays and bonus resources.

$620

2 Month Payment Plan

  • 🚀 2 x 1:1 Sessions with ME!

  • 🚀 4 x Live Q&A Zoom sessions, starting May 27th, 2025 (1:30pm AEST)

  • 🚀 Lifetime access to replays and bonus resources.

$410

2 Month Payment Plan

  • 🚀 2 x 1:1 Sessions with ME!

  • 🚀 4 x Live Q&A Zoom sessions, starting May 27th, 2025 (1:30pm AEST)

  • 🚀 Lifetime access to replays and bonus resources.

Love for To the moon

More Love for to the moon

"To The Moon was epic. I feel I have a pretty good grasp on numbers (thanks to you of course). But since 'To The Moon' and working with you on my very own profit plan, I feel like I've reached a new level - I feel I am totally in control and excited about where this next year will take me. I highly recommend To The Moon, it's such a great mix having the 1:1's plus group calls. Thanks Lucy!"

- Emelly Simons

WHY WORK WITH ME

I’m Lucy Starbuck, and I give a f*ck about your finances.

I'm a Chartered Accountant, CFO, and Business Profit Coach with 15+ years of experience working with businesses of all sizes.

But more importantly, I'm a woman who understands that traditional finance approaches don't always work for female entrepreneurs.

I've helped over 100 women transform their business finances from stress-inducing to empowering, combining my technical expertise with an intuitive approach that honours your unique Human Design.

Profit margins are sexy, I promise - and I'm here to show you just how sexy yours can be.

Frequently Asked Questions

In 'To the Moon' 🚀you'll find...

What exactly is To The Moon?

It’s the reset you didn’t know you needed.

To The Moon is a 6-week hybrid program where we build your entire 12-month profit plan from scratch – together.

I’m talking:

  • Clean, simple structure to map your income.

  • A plan that supports you when clients come and go.

  • A pricing and launch strategy that matches your energy.

  • And the confidence to say “yes” to opportunities without panic-refreshing your bank balance.

This isn’t “set it and forget it.”

It’s a personalised, dynamic plan you’ll actually use to run your business — one that creates the financial safety to make values-aligned decisions without fear.

If you’ve ever thought:

  • “I did a revenue plan… but it had no legs.”

  • “I want to say yes without checking my bank balance every time.”

  • “If I lose a client, I’m f*cked.”

  • This is where we change that — for good.

Why should I join To the Moon?

Because you're doing the work… but the numbers aren’t reflecting it.

You’ve built something amazing — but let’s be honest: You’re still scared it could all disappear.

You’ve been:

  • Spending as fast as you’re earning

  • Scaling without structure

  • Running your business on vibes and invoices

  • Saying yes to every client because you don’t feel safe to say no

  • Wondering where the f*ck the money actually goes

    You don’t need another plan that dies in the ass.

    You need one that holds. One that grows with you.

    One that gives you space to breathe and buffer between your decisions and panic.

    That’s what To The Moon delivers — profit clarity, emotional safety, and total energetic alignment.

    This is about becoming the kind of woman who trusts herself around money.

    And that starts now.

is To the Moon right for me?

If you’ve been in business 12+ months and you’re making sales… but still wondering “where is all this going?” — yes, it’s for you.

You’re a perfect fit if:

  • Your income is inconsistent and seasonal — and that freaks you out

  • You have clients but no plan beyond this month You want to price offers without wondering “can people afford this?”

  • You’re exhausted from second-guessing every financial decision

  • You’re craving freedom — but don’t feel safe taking time off

  • You want to feel proud of your business and bank balance

    You don’t need more strategy for the sake of it.

    You need a clear, aligned plan that gives you structure and breathing space.

Why Human Design? What’s it got to do with profit?

Everything.

Because the way you’re designed to make decisions matters. Because you’ve been forcing systems that don’t fit — and calling yourself inconsistent when they don’t work.

We use Human Design to:

  • Make sure your plan reflects how you actually use energy

  • Align your launch timelines with your nervous system

  • Help you price based on how you’re built to create Stop the spiral of “should I?” and anchor into trust

    This isn’t the fluffy side of planning — this is what makes the plan stick.

    When you plan based on your design, you don’t just build profit.

    You build energetic peace.

What makes To The Moon different from all the other courses out there?

To The Moon combines strategic profit planning with Human Design principles, ensuring you're not just following a cookie-cutter approach but building a financial strategy aligned with your unique energy.

This is for the woman who’s done trying to figure it out on her own.

Here’s how we do it differently:

✅ You get coaching AND customisation. Live group calls give you the structure. 1:1 sessions give you the specificity.

✅ We plan your actual next 12 months. This isn’t theory. You leave with the real thing – mapped out, priced, and ready.

✅ You get access to me. Not a team. Not a generic portal. Me. In the WhatsApp group, in our private sessions, and in your numbers.

✅ It’s finance – but super fun.

Because when you feel safe in your numbers? You radiate differently. You make moves. You grow — on purpose.

I’ve never looked at profit before. Will I be behind?

Nope. You’ll be ahead — because you’re doing this now.

Most women are focused on revenue and chasing more… without knowing what they keep.

So you’ve made $10K months — but you’ve also:

  • Spent it before it landed

  • Said yes out of fear, not alignment

  • Wondered if you’ll still be in business six months from now

    It’s not about knowing everything. It’s about being ready to learn and willing to lead from a new place — one rooted in confidence, clarity and calm.

    Profit planning isn’t just about the numbers.

    It’s about self-trust. It’s about ownership.

    It’s about becoming the kind of woman who doesn’t flinch when she logs into her bank account.

    And that’s exactly who To The Moon is built for.

How much time will I need to commit each week?

You'll want to budget 2-3 hours per week to work through that module's materials, worksheets and exercises. The group coaching calls are about 60 minutes each. Your energy is most important though - even 1 focused hour per week can lead to massive breakthroughs.

READY TO TAKE YOUR BUSINESS TO THE MOON? 🚀

Spots are limited to ensure personalised attention for each participant.

The program begins May 27th, 2025.

I'll leave you with one of my favourtie quotes: "The energy with which you do the thing determines the outcome of the thing."

Let's bring the right energy to your profit planning.

View our Privacy Policy and Terms and Conditions here.

© 2025. All Rights Reserved.